Sunday, May 17, 2020

No-Code is the near Future!


In the near future, “normal” people will use no-code software to create fantasies that will fulfill their need for escapism. This essay explores how and why we get there.
“We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.”
― Chuck Palahniuk, Fight Club
Most people end up taking a resigned and fatalistic path towards accepting their place in life. They settle into “normal” life and its routine instead of finding ways to build a path forward. They spend free time searching for ways to escape their personal reality.
It’s called escapism and it’s on the rise. Combine this trend with converging technologies like no-code software and it’s possible to envision a future with new forms of escapism.

Escapism is On the Rise

Traditionally people fantasized about going on paradise vacations. Travel was how we temporarily escaped our daily reality. Now we escape with social media and other apps available on our phones.
These apps are an escape from the stress of our daily lives by providing on-demand entertainment and distractions. We can now binge-watch endless hours of content through Netflix and a growing list of streaming services.
studies suggest that viewers tended to become addicted to TV watching to escape from negative feelings, to regulate moods, and to fill time (McIlwraith, 1998; Sussman & Moran, 2013)
Because of our addiction to escapism, we want more. And we will pay well for it to be provided to us.

Facts of Modern Escapism

pursuits that require interactivity and presence from a first-person orientation, such as taking control of a character in a videogame, are painted as active forms of escapism. — Source
The bottom line: for many people, vacations are prohibitively expensive but with new technology, we don’t need to travel anymore to fulfill our need for escape.

The Rise of No-Code & World Building

While modern forms of escapism have been increasing, there has been a growing trend of new types of software development tools. These tools give everyday people (with little to no programming experience) the ability to build technology products for themselves.
The trend is called no-code and it’s opening doors to an interactive digital future.
No-code is a key worldbuilding technology. It will help us build a digital life separate from the physical world. Instead of binge-watching TV, reading fantasy novels, or expensive travel, you can build your own fantasy destination in the Metaverse.


What is No-Code?

No-code is software as a service designed for users with little to no coding expertise to customize their own digital products. Think of it as highly customizable boilerplate software for non-technical people. No-code platforms create flexible and easy to understand design spaces for different purposes.
It's a prefabricated set of drag and drop features that users can select in order to customize their products.
Right now, it’s commonly used for business applications. Examples of no-code software companies include:

No Code Trends

At the core of the no-code movement is User-Generated Content (UGC). It’s the key to the no-code platform business model. When the customers also develop and share content on the platform it’s referred to as UGC.
This is a growing trend and its important to follow in order to understand the progression of the worldbuilding no-code landscape.
Most gaming hits now include massive immersive worlds and rely heavily on UGC. These are precursors to the worldbuilding that will take place in the future.
Examples of these games include:
  • Minecraft, “The world is yours for the making”
  • Roblox, “explore millions of immersive 3D experiences, all built by a global community of developers”
  • Fortnite, “Imagine a place where you make the rules, filled with your favorite things and your favorite people. Claim your own personal island and start creating!”
If we give people the tools to build what they want, then we can expect unprecedented growth in what is available. The addiction to escapism is fuel for the worldbuilding that will take place. The more accessible worldbuilding tools are, the more likely it is they will be used.
findings support other research that suggests people tend to overuse media to reduce pressure, to shift toward positive feelings, and to entertain themselves (Anderson, 2001; Morahan-Martin & Schumacher, 2003).
Now imagine taking these building block technologies and combine them with AR to enhance reality. Or better yet, merging them within VR sandbox environments and providing users with tools and settings to create their own fantasy destinations and experiences.
User-generated content and open-sourced worldbuilding tools within VR systems could be a sustainable growth model for VR platforms.
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