Wednesday, May 20, 2020

Meme Marketing is millions worth FREE marketing

Meme Marketing is millions worth FREE marketing

If I’m honest, every digital startup owner is currently using memes as their FREE marketing generator. Even Elon Musk has agreed that meme Marketing Is The Best Form Of Advertisement.
Memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us?
Meme-Jacking does exist and it refers to a practice of capitalizing on the current trend of Internet memes.

Meme Marketing

Meme (pronounced as meam) is an element of culture whose styles, concepts, and behaviour can be indefinitely imitated. But when we talk about internet meme, it refers to a humorous image or video having a definite style and concept which usually go viral on the internet. The style and the concept of the image stay the same whereas the copy changes.

An Example of meme marketing:

The above meme is posted by Varun Mayya, Co-founder of Avalon Meta which in general is a free modern Udemy and more. The meme is used to promote his startup and even he himself encourages Memers on Instagram to post about Meta.

What is Viral Marketing?

Meme marketing is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfil marketing goals.
It is the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content.

Why Do Memes Go Viral On The Internet?

Unlike other usual images, memes have their own names (The Success Kid, Bad Luck Brian, Overly Attached Girlfriend, etc.) and positioning in the minds of the users. Memes are precise, spread through social networking websites and have a recall value.

Not just images (Meme Videos)

Memes come in the form of videos as well. Harlem shake and mannequin challenge are two of the popular video memes. Just like the photo memes, video memes have a concept (like mannequin challenge requires you to remain still while the camera person captured the scene), humour, and is shareable. But above all, these type of memes involve the user to be a part of it.

How To Integrate Meme In Marketing Strategies?

A good marketer always tries to capitalize on the current trend. Memes, being a trend of the decade, can prove to be beneficial for your company.

Memes are useful as they result in benefits like more impressions, page likes, website visits, etc. for a company.
One should keep these two hacks while creating and sharing memes.

Netflix Meme Marketing

Known for its large online social media following, Netflix currently has over 6 million followers on Twitter and 61 million likes on Facebook. But that doesn’t stop them from growing their audience with funny memes.
One of the most recent examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box.
Produced and released on Netflix as one of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the one below.
Due to the swarm of memes around the release of the film, lots of users were exposed to the memes, many of which had never seen the film before. With so many jokes and constant memes (many of which you had to have watched the film to understand), this convinced a lot of users to finally give it a watch.

BarkBox

BarkBox is a monthly subscription box that is full of toys and treats for dogs.
With over 300k followers on their Twitter page and 3 million likes on their Facebook page, BarkBox has managed to grow its audience using a range of relevant and dog-related memes.
Unlike other brands and businesses out there, BarkBox understands their audience very well and produce a range of dog-related memes that their followers are sure to love.
Instead of constantly spamming users with their product (like many brands do), BarkBox has managed to find that fine line of humour and product placement within their memes.

Apple AirPods

Apple needs no introduction when it comes to marketing. With a marketing budget of billions of dollars, they seemingly don’t even need to post on social media to get people to buy their products.
In recent years the most popular Apple product hasn’t been their mobile phones or laptops, but their AirPods. These wireless earphones have become a huge hit with consumers and have even become a status signal like with most Apple products.
Around the time they where released, there was a huge storm of memes on Twitter and other social networks highlighting the price. Although some could argue these aren’t funny or not showing the product in a good light, the amount of exposure and free advertising they got is worth it.
Here are some of the memes that were being shared around the time of their release on Twitter.
Although it’s not 100% clear if these memes were created by Apple or user-generated, the memes have still had a big impact on their brand exposure. Not only did they reach millions of users worldwide, but they also became an even more desirable item leaving them being sold out in most Apple stores worldwide.

Unsuccessful Meme Marketing

Just because meme marketing has a low barrier to entry, doesn’t mean that it’s easy to replicate the success. In most cases, meme campaigns will often flop and leave the brand looking embarrassed and out of touch with their audience.
To give you an idea of what bad meme marketing looks like, here are some not so good examples that left users scratching their heads rather than smashing that retweet button.

Ruffles Kill The Meme

Ruffles produce a range of crinkle cut potato chips (or crisps) in America and have been around since 1961. In the hopes of trying to join in on some viral and popular memes at the time, Ruffles created this terrible meme and posted in on their Twitter page.
To many, it might be hard to understand why this is so bad, but the main problem is it’s not that original or that funny.
The result is very low engagement from their audience when it could have had much more if they just put a bit more time and effort into it.

McDonald’s McSteak

McDonald’s needs no introduction as one of the largest and most popular fast food brands in the world. Known for their TV ads, McDonald’s also has a large social media presence divided by different regions.
In this bad example, McDonalds UK has taken a meme from 2015, used the wrong meme format and basically embarrassed themselves in front of the 200k followers.
To make things even worse, to all the meme fans out there, this meme doesn’t even make sense. Based on the “say no more fam” barber meme, the original meme format shows a funny haircut and a picture or character of what it resembles.
However, in McDonald’s meme, it doesn’t show any haircut or anything of the sort, leaving users a bit confused as to what the joke is. It’s safe to say that the McSteak was a mistake.

How To Make Your Own Memes For Advertising

Now you’ve seen the power of memes and how they can help boost your brand with little to no investment, how do you utilize the power of memes for your own brand?
Luckily, getting into meme advertising isn’t as hard as it sounds, you just need to keep up to date with the latest meme formats and give them your own twist.
From the examples we’ve shown above, there are plenty of different meme templates and formats to choose from, you just need to find the best ones for your brand. This can vary depending on what type of product or service you are selling, but overall, most meme formats can be adjusted to fit almost any product.
Once you’ve researched and found a good meme format, you can use free online meme generators to create the perfect meme for your social media accounts. Here are some of our favourites and the easiest to use:
Now what are you waiting for go and make memes!
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