Wednesday, May 20, 2020

Meme Marketing is millions worth FREE marketing

Meme Marketing is millions worth FREE marketing

If I’m honest, every digital startup owner is currently using memes as their FREE marketing generator. Even Elon Musk has agreed that meme Marketing Is The Best Form Of Advertisement.
Memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us?
Meme-Jacking does exist and it refers to a practice of capitalizing on the current trend of Internet memes.

Meme Marketing

Meme (pronounced as meam) is an element of culture whose styles, concepts, and behaviour can be indefinitely imitated. But when we talk about internet meme, it refers to a humorous image or video having a definite style and concept which usually go viral on the internet. The style and the concept of the image stay the same whereas the copy changes.

An Example of meme marketing:

The above meme is posted by Varun Mayya, Co-founder of Avalon Meta which in general is a free modern Udemy and more. The meme is used to promote his startup and even he himself encourages Memers on Instagram to post about Meta.

What is Viral Marketing?

Meme marketing is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfil marketing goals.
It is the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content.

Why Do Memes Go Viral On The Internet?

Unlike other usual images, memes have their own names (The Success Kid, Bad Luck Brian, Overly Attached Girlfriend, etc.) and positioning in the minds of the users. Memes are precise, spread through social networking websites and have a recall value.

Not just images (Meme Videos)

Memes come in the form of videos as well. Harlem shake and mannequin challenge are two of the popular video memes. Just like the photo memes, video memes have a concept (like mannequin challenge requires you to remain still while the camera person captured the scene), humour, and is shareable. But above all, these type of memes involve the user to be a part of it.

How To Integrate Meme In Marketing Strategies?

A good marketer always tries to capitalize on the current trend. Memes, being a trend of the decade, can prove to be beneficial for your company.

Memes are useful as they result in benefits like more impressions, page likes, website visits, etc. for a company.
One should keep these two hacks while creating and sharing memes.

Netflix Meme Marketing

Known for its large online social media following, Netflix currently has over 6 million followers on Twitter and 61 million likes on Facebook. But that doesn’t stop them from growing their audience with funny memes.
One of the most recent examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box.
Produced and released on Netflix as one of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the one below.
Due to the swarm of memes around the release of the film, lots of users were exposed to the memes, many of which had never seen the film before. With so many jokes and constant memes (many of which you had to have watched the film to understand), this convinced a lot of users to finally give it a watch.

BarkBox

BarkBox is a monthly subscription box that is full of toys and treats for dogs.
With over 300k followers on their Twitter page and 3 million likes on their Facebook page, BarkBox has managed to grow its audience using a range of relevant and dog-related memes.
Unlike other brands and businesses out there, BarkBox understands their audience very well and produce a range of dog-related memes that their followers are sure to love.
Instead of constantly spamming users with their product (like many brands do), BarkBox has managed to find that fine line of humour and product placement within their memes.

Apple AirPods

Apple needs no introduction when it comes to marketing. With a marketing budget of billions of dollars, they seemingly don’t even need to post on social media to get people to buy their products.
In recent years the most popular Apple product hasn’t been their mobile phones or laptops, but their AirPods. These wireless earphones have become a huge hit with consumers and have even become a status signal like with most Apple products.
Around the time they where released, there was a huge storm of memes on Twitter and other social networks highlighting the price. Although some could argue these aren’t funny or not showing the product in a good light, the amount of exposure and free advertising they got is worth it.
Here are some of the memes that were being shared around the time of their release on Twitter.
Although it’s not 100% clear if these memes were created by Apple or user-generated, the memes have still had a big impact on their brand exposure. Not only did they reach millions of users worldwide, but they also became an even more desirable item leaving them being sold out in most Apple stores worldwide.

Unsuccessful Meme Marketing

Just because meme marketing has a low barrier to entry, doesn’t mean that it’s easy to replicate the success. In most cases, meme campaigns will often flop and leave the brand looking embarrassed and out of touch with their audience.
To give you an idea of what bad meme marketing looks like, here are some not so good examples that left users scratching their heads rather than smashing that retweet button.

Ruffles Kill The Meme

Ruffles produce a range of crinkle cut potato chips (or crisps) in America and have been around since 1961. In the hopes of trying to join in on some viral and popular memes at the time, Ruffles created this terrible meme and posted in on their Twitter page.
To many, it might be hard to understand why this is so bad, but the main problem is it’s not that original or that funny.
The result is very low engagement from their audience when it could have had much more if they just put a bit more time and effort into it.

McDonald’s McSteak

McDonald’s needs no introduction as one of the largest and most popular fast food brands in the world. Known for their TV ads, McDonald’s also has a large social media presence divided by different regions.
In this bad example, McDonalds UK has taken a meme from 2015, used the wrong meme format and basically embarrassed themselves in front of the 200k followers.
To make things even worse, to all the meme fans out there, this meme doesn’t even make sense. Based on the “say no more fam” barber meme, the original meme format shows a funny haircut and a picture or character of what it resembles.
However, in McDonald’s meme, it doesn’t show any haircut or anything of the sort, leaving users a bit confused as to what the joke is. It’s safe to say that the McSteak was a mistake.

How To Make Your Own Memes For Advertising

Now you’ve seen the power of memes and how they can help boost your brand with little to no investment, how do you utilize the power of memes for your own brand?
Luckily, getting into meme advertising isn’t as hard as it sounds, you just need to keep up to date with the latest meme formats and give them your own twist.
From the examples we’ve shown above, there are plenty of different meme templates and formats to choose from, you just need to find the best ones for your brand. This can vary depending on what type of product or service you are selling, but overall, most meme formats can be adjusted to fit almost any product.
Once you’ve researched and found a good meme format, you can use free online meme generators to create the perfect meme for your social media accounts. Here are some of our favourites and the easiest to use:
Now what are you waiting for go and make memes!

Sunday, May 17, 2020

No-Code is the near Future!


In the near future, “normal” people will use no-code software to create fantasies that will fulfill their need for escapism. This essay explores how and why we get there.
“We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.”
― Chuck Palahniuk, Fight Club
Most people end up taking a resigned and fatalistic path towards accepting their place in life. They settle into “normal” life and its routine instead of finding ways to build a path forward. They spend free time searching for ways to escape their personal reality.
It’s called escapism and it’s on the rise. Combine this trend with converging technologies like no-code software and it’s possible to envision a future with new forms of escapism.

Digital economy being powered by Online Gaming

Economists study virtual game economies to learn about digital assets, the future of economic growth in the virtual world


Did you know there are people in Venezuela that play video games 11 hours a day farming digital goods for resale in foreign currencies? They do it because their sovereign currency is worth less than what they can earn “gold farming” in a virtual game.
Massive multiplayer online (MMO) games like World of Warcraft have been around for many years. People from all over the world join these virtual communities to compete, have fun, and build communities.
But over the past 20 years, these communities became interconnected socio-political breeding grounds of economic activity.
The communities within these games have evolved to form real economies. Gamers assign value to virtual goods based on their utility and status within the community and they transact these digitized goods in real-time.

Friday, May 15, 2020

Modern Education ⚡

Knowing everything but understanding nothing.
This week I was frustrated, but beyond being frustrated with myself for the grade I had gotten in a particular exam — which was actually relatively good — I was frustrated with how my learning was being measured and the educational focus of most of my courses. In short, learning is measured on how many errors teachers can pull out of us, through cheap tricks and subjective answer choices, as well as how closely you answer the essay question to what the teacher wants to read.
Instead of spending our time through dialogues that would deepen our comprehension of the topics/themes explored in a book, we spend hours writing summaries of each chapter, the biography of the author, vocabulary words etc. useless things in my opinion, that to make matters worse, are going to be graded based on the beauty of our handwriting rather than the content of our ideas. But Spanish is not the only course that suffers this syndrome, actually most do. For example, on essays for my philosophy course — in which I have vastly improved — it seems that it is more about how many terms you can jam in paragraph rather than the development of an idea and no matter how great your analysis is you’re not quite at a 7 level if you missed a small, even irrelevant detail. Even in math class — where I have a 7 — I notice that it’s senseless how one's level of comprehension can't be considered absolute (excellent) if you make a tiny mistake in the process of answering a question you actually understand.
It's senseless that learning is measured in the quantity of human errors you may end up having during an exam rather than ones ability to apply knowledge in distinct, real-life circumstances. However, beyond making me reflect upon the prominent futile aspects of our educational system I started to reflect about the kind of people and culture that it cultivates.
It didn’t take me much time to realize that modern education produces individuals with no sense of identity and introspection, whose sense of value comes from the grades earned and the college accepted into, rather than the profoundness of one's preoccupations, moral character and individual purpose. Don’t get me wrong, pushing one's limit, excelling academically and being a dedicated learner are all brilliant things that everyone should aim for, however it is the reason or the “why” we do them for, that education has lead us all to get wrong.
At this point you might be thinking: “what the hell is this guy talking about?”, or “where does all this come from?” and before I continue I just want to put it out there that exceptions always exist… though few.
Now let me put it to you this way: What is the purpose of education? To learn. So if learning is the purpose of education, it must mean that millions of students around the world “bust their ass” in school because they have genuine desire to maximise their learning. However, both you and I know it’s not true. So what then is the purpose or goal of education? Isn’t achieving academic excellence the reason why students exploit themselves? If so, it would be safe to say that the true purpose of modern education is to achieve that so desired — highly praised level of academic perfection. This, however raises a new question: Why do students exploit themselves to achieve such high standards? It might well be because of their genuine interest in learning or their personal satisfaction in excelling, however, the most common reason is to be accepted into a prestigious university. But then again: why is there such an immense desire to attend the most prestigious university, why do students sacrifice so much to do so? One might answer, because my parents force me to, the other because a good university will lead me to a good job and another — which will most probably be said by no one — because my sense of value derives from attending a prestigious university and receiving both academic praise and the tacit admiration from those around me.
We must understand that if one’s sole purpose is to satisfy parental expectations then one’s self-esteem and sense of identity can be easily sabotaged by forces beyond one’s control. Also, we must understand that becoming a billionaire and exploiting all the lavish pleasures that money can buy is still half of the picture, as momentary happiness won’t give you the level of fullness that conscious beings yearn for. Finally, academic praise is just a momentary illusion of worthiness if and when lacking a sense of greater purpose and identity.
It is rare though, to find someone with a unique pick, or a well thought out reason for choosing a specific career path and college or someone who really has a sense of purpose in their lives (beyond personal satisfaction and pleasure exploitation) or even someone who truly wants to leave their footprint in this world and has a genuine care for it. I literally once met a girl who told me that she wanted to study economy because she was “good at math and sh@*.”
The picture might start forming by now; education has filled our minds with courses useless to our lives, it has slowly engraved in our subconscious that ones worth derives from achieving academic excellence and it has made us believe that the sole reason we must excel is to get into the best universities in the world. But it has never asked us how fulfilled we are going to be with our lives once we have reached our deathbed.
So yes, I congratulate you education for creating the blueprint of the ideal student: a young over-achiever with volatile self-esteem and absent moral character who truly knows nothing about himself nor what in the world they want to do with his life.
I could ramble on with analogies and allegories to support my arguments and to further understand where I am coming from, but that will just bore you to death so let me answer the one question left: so what?
Now this one's big and it could take me thousands of words and paragraphs to grasp it entirely, to explore its whole depth and dwell in all its possible angles. But for simplicities sake let me give it to you straightfoward— and forgive me for my ignorance for I could be entirely wrong — : education today focuses on knowledge and skill, developing them to a point which is beyond what is necessary to thrive, however, it seems to have forgotten what we’re striving for and as we reach our 50's, feeling empty inside, we blindly try to cease our hunger with any damn thing we find around. Now this may be a long-shot, but I bet if education focused more on developing the individual's character we might as well finally free ourselves from this endless cycle of spiritual poverty.
Ps. And no, I am not your typical resentful under-achiever hating on the system, it’s quite the opposite as I have found myself victim of such symptoms I now so despise.

The Design Thinking Process



Every entrepreneur wants to create the next big thing, to be the owner of a company which helps people around the world, to become famous and/or be remembered as an innovator and a successful leader.

What Is Design Thinking